Erwin Creed

Erwin Creed is a fragrance entrepreneur and co-creating director of the Anglo-French niche perfume house Creed . As the seventh generation of the Creed family and son of master perfumer Olivier Creed, Erwin has taken on the responsibility of ensuring the success of one of the oldest family businesses in the world.

Creed has been in the fragrance business since 1760, and its first customer was none other than King George III. The scent the king purchased, Royal English Leather, is still sold by the company today. Under the leadership of Erwin and his father, Olivier Creed, the company continues to thrive, and its marketing masterpiece, Aventus (2010), has seen huge commercial success.

Erwin Creed’s passion for his work is evident as he travels the world in search of new fragrance ingredients. However, he also enjoys his free time, where he can indulge in adrenaline-pumping activities such as heli-skiing, skydiving and car racing. Despite his busy schedule, this young-looking thirty-something remains cool and calm under pressure, ready to lead the family business to even greater heights.

Company: Creed

Web: creedboutique.com