Creed

The House of Creed has a remarkable history that spans over 250 years. With seven generations shaping the perfume house, the brand’s history is a matter of public record.

Keen to explore what that looked like, the House of Creed hired a professional archivist to dig into the Creed family archives. It revealed that the Creed family did not start out in the perfume business, but rather had an entrepreneurial history, from leather dressmakers to couturiers before becoming perfumers.


Discover the rich history the brand has to offer by visiting one of their boutiques and picking up a copy of Creed Magazine. Inside you’ll discover the fascinating story of the founder of the House of Creed, a talented and ambitious James Creed, who left his hometown of Leicester as a penniless young man in 1710, but came to London to pursue his dreams. His son Henry expanded the tailoring business to Paris, hence the British and French heritage associated with the House of Creed. Henry Creed tailors were indeed the first London tailor to open in Paris; in recognition of this historical feature, one of Creed’s Christmas trunks is named after their first Parisian atelier.

With numerous references to royalty throughout their history, it was important to find direct links to the royal connections. In 1860, an article in the Army and Navy Gazette noted that the Henry Creed of Creed and Cumberland was awarded by special appointment to Queen Victoria and the principal courts of Europe. However, this was not Henry's first exposure to Royalty. He began working in D'Antin Paris for the tailors Messrs Harris & Co, where he is said to have created magnificent garments for European royalty. Henry was later awarded a Royal Warrant (1885), signed by Mistress of the Robes, Annie Roxburgh, and is still proudly displayed in the Servie Store, Paris. Furthermore, it was discovered that in 1885 Henry created a riding habit for Queen Victoria, which can be found in the Kyoto Museum, Japan. This riding habit was the inspiration behind the Aventus for Her campaign.