Ulric de Varens

CREATOR OF PERFUMES SINCE 1981

Always wanting to convey simplicity and accessibility, Ulric launched
de Varens more than 40 years ago a totally revolutionary vision on perfume:
collaborate with the best perfumers and create your own feminine and masculine fragrances
develop at a price that is affordable for everyone.

Our Vision

...for one evening...

Ulric de Varens works with the greatest master perfumers to bring everyone
to provide access to the world of luxury perfumery. How does he do that? By
to reduce marketing costs, because the muse is YOU!

A Brand Made in France

After 40 years, Ulric de Varens is considered the first "Made in
France" brand that offers a large collection of quality perfumes for women and
men offers. With innovative packaging and low prices, it distinguishes itself
itself from the rest.

One Concept

Making luxury products accessible to everyone by providing quality products
create at affordable prices.