Serge Lutens

A UNIQUE CREATIVE

After several years of olfactory creation for the Salons du Palais Royal
Shiseido, Serge Lutens created his own perfume brand in 2000. In a few years
time the label established itself as a singularity in the global
perfumery landscape. Far from the standardized messages that perfume
presenting it as a cooking recipe, Serge Lutens chooses to use a different voice
express: that of emotion. More than a list of ingredients, or a clever
olfactory pyramid, perfume is above all not the story of each individual,
a memory that we have kept since our childhood and that it is up to us to
to find? He was a dreamer. At the École Montesquieu they said he
"was on the moon": he paid no attention to it, although his teachers
recognized that he was a talented storyteller.