Ralph Lauren

Ralph Lauren Corporation, founded
by designer Ralph Lauren in 1967, is one of the most prestigious
fashion companies in the world, known for its luxury clothing, accessories, perfumes and
household products. The brand originally became known for its design
of luxury ties, which he sold under the name "Polo". The
The opening of his first boutique in New York in 1968 marked the launch
of its iconic brand, and since then the company has evolved into a
worldwide symbol of refinement and luxury.

Ralph Lauren's brand identity
is strongly connected to the American dream: it represents a
aspirational lifestyle that exudes refinement, elegance and timeless style.
This is clearly visible in the designs, which often show influences from classical
American styles combine with an aristocratic flair. The famous Polo logo was introduced in 1971 and has since become one of the most recognizable brand symbols worldwide, reinforcing the luxury image.

Ralph Lauren Corporation has its
range has expanded over the years to include various product categories, including women's and men's fashion, accessories, perfumes, furniture and even luxury hotels.
various sub-brands of the company, such as Polo Ralph Lauren ,
Ralph Lauren Purple Label , Lauren Ralph Lauren and Ralph Lauren Collection , focus on different
markets and price segments. The brand has boutiques worldwide, can be found in
luxury department stores and has a strong online presence.

The company is not alone
known for its fashion, but also for its influence on culture. For example, Ralph Lauren has the official clothing line for the American team on the
Designed the Olympic Games and played a role in films such as The Great
Gatsby , where the company provided the costumes. The brand remains a
powerful force in the fashion industry through its ability to create luxurious, timeless
combining style and quality with innovative approaches to fashion and
brand experiences.

Ralph Lauren also continues to focus on sustainability, with initiatives for more sustainable production methods and social responsibility. The company is publicly traded and remains a major player in the fashion world, with a focus on the luxury and exclusivity that has defined the brand for decades.