Francesca Bianchi

My way
Perfumery as an art form
Creating a perfume is an intellectual process born from the desire to express concepts, generate ideas, and evoke moods. The goal is to evoke emotions and feelings stemming from people's personal memories and experiences.

An artistic vision – that is, an idea that obsessively dominates the creator's mind – along with the knowledge of ingredients and the art of combining them, are crucial to bringing a perfume to life.

The act of creation is a process of thinking, of delving deeply into feelings to reveal their mechanism, and then devising architectures suitable for arousing them in individuals through a unique balance of fragrant materials.

The symbolic language of emotions
Perfumery is a symbolic language of emotions. Each fragrant element conveys something meaningful for people, connected not only to their culture but also to their experiences of love, pain, joy, and a sense of mystery—in short, their emotional life. Meaning doesn't exist per se. Instead, it is firmly rooted in human memory, both individually and collectively, and is assigned accordingly.

Perfumery is an art of transformation, like alchemy: by mixing specific ingredients, the creator creates an entirely new, previously unknown entity.