Byredo

Byredo is a European luxury brand founded in Stockholm in 2006 by Ben Gorham, with the ambition to translate memories and emotions into products and experiences.
Byredo reinvents the world of luxury through a new approach, where creation is led by emotions and expresses a complete and limitless brand universe.
Byredo designs objects using the highest quality materials available, and premium design details to fuel a renewed approach to modern luxury.
Byredo creates and develops a range of products such as perfume, make-up, household products, leather goods and accessories, and is sold in more than 40 countries in a very high-end exclusive network worldwide.
We believe that through creativity we can develop timeless products, both meaningful and inspiring, for people and their lives.

Ben Gorham
Ben, a native Swede born to an Indian mother and a Canadian father, grew up in Toronto, New York and Stockholm. He graduated from the Stockholm Art Academy with a degree in Fine Arts, but a chance meeting with perfumer Pierre Wulff convinced him that he would rather make scents than paint. With no formal training in the field, Gorham, 31, sought the help of world-renowned perfumers Olivia Giacobetti and Jerome Epinette, explaining his olfactory desires and letting them create the compositions. As an outsider in the beauty industry, Ben is somewhat of an anomaly, having been recognized for his personal style and connection to fashion and art in various international magazines such as French Vogue, Vanity Fair, Elle, V Magazine and Fantastic Man to name a few.