Bram Niessink

The Dutch perfume company was founded in 2018 by Bram Niessink, who was inspired by the use of ancient oils and juices in Egypt and a stunning myth about how Cleopatra conquered Caesar simply by smelling good.

Bram combined his adventurous nature and his talented intuition to translate his vision into something powerful.

"FUGAZZI" is a reference to "fugazi," which symbolizes illusion. By adapting the spelling and adding a Cyrillic touch, the brand retains its essence: daring, rebellious, and avant-garde, challenging the perception of luxury.