Armani

Giorgio Armani has created a style that, with remarkable consistency, has continued to explore countless variations and possibilities over the years. In expressing a precise vision – down to the smallest details, it is a style in the true sense of the word: a way of being and presenting, which certainly includes clothes and accessories, but also gestures, manners, behaviours and attitudes; something that goes beyond the sum of its parts, and far beyond what one wears.

Convinced that ethics and aesthetics must coincide, Giorgio Armani expresses fundamental and enduring values ​​through style. He does this by creating timeless pieces that, enhanced by precious materials and artisanal craftsmanship, with their pure and essential design resist the whims of fleeting trends. Clothes that favour a fluidity that is both light in nature and a natural progression in the fusion of masculine and feminine codes, to convey a seductive and personal femininity and a soft and conscious masculinity.

Giorgio Armani has designed his style from the body and covered it with softness, making comfort an essential element. He creates discreet clothes: never unnecessarily flashy, pleasant to wear, which naturally follow the body's movements; clothes that correspond to a function, with elegance.