Armaf

ARMAF - STERLING PERFUMES
This 54-year journey began long before our group even took shape. Ali Fakhruddin’s vision was to create a company that creates success not only for itself, but for everyone connected to it: suppliers, customers and, most importantly, employees. This vision marked the beginning of our journey into the world of fragrance.

Seventeen years ago, the Fakhruddin family planted a small seed in the world of manufacturing and named it Sterling Perfumes Industry. Through hard work and dedication of every employee, that seed has grown into a fully grown tree that now thrives in the global marketplace. Starting with a production of just 250 units per day, today we produce approximately 250,000 units per day. We have grown to become one of the largest fragrance manufacturers and distributors, with a presence in 92 countries worldwide, including a significant expansion into the US market. The journey has been challenging, but the rewards have been enormous.

Armaf has established itself as one of the leading perfume brands in the UAE and the future looks bright for Sterling Perfumes. We are excited to continue our growth and success in this market.